Experience the forefront of non-alcoholic event curation with Free Agency’s upcoming event featuring Elizabeth Gascoigne, the Founder and CEO of Absence of Proof on April 5th 2024 .

In an era where Generation Z’s alcohol consumption is 20% lower than that of millennials, and underage drinking has seen a steady decline since the 1970s, Absence of Proof stands as a beacon of change in the industry (1,2). With the rise of non-alcoholic bars, events, and pop-ups, companies like Kin Euphorics and Liquid Death are reshaping societal norms by championing an alternative to traditional drinking culture.

Gascoigne’s entrepreneurial journey, insights into running a curated events business, and her vision for the future of non-alcoholic products will be the focal points of this engaging discussion. From navigating cultural shifts to seizing emerging market opportunities, Gascoigne’s expertise promises invaluable insights for entrepreneurs and enthusiasts alike.

The event kicks off at 8:30 am, with the fireside chat beginning promptly at 8:45 am and concluding at 9:30 am. Secure your spot now by RSVPing to this exclusive dialogue.

This invitation extends to all who are intrigued by the evolution of nightlife and event curation. Share this opportunity with friends and colleagues who might be interested in exploring the innovative developments in non-alcoholic offerings.

Prepare to be inspired as Free Agency leads the way in shaping the future of social experiences.

Source: Free Agency