GE’s Linda Boff: From Entrepreneur to Global Marketing Leader
General Electric (GE) is an American multinational conglomerate corporation incorporated in New York and headquartered in Boston, Massachusetts. As of 2016, the company operates through the following segments: Aviation, Current, Digital, Energy Connections, Global Research, Healthcare, Lighting, Oil and Gas
Linda Boff, the CMO of General Electric who discusses her responsibilities as both practitioner and strategist. FORBES official video
