The State of the Media Industry: Navigating Disruption
Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share:
- Innovative strategies for confronting challenges; media business models that are working
- How to expand audience reach
- Tips for staying relevant in times of disruption
Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition.
Speakers:
- Amy Tunick, Chief Marketing Officer, NCM
- Jenny Wall, Chief Marketing Officer, VideoAmp
- Linda Villani, Chief Revenue Officer, DailyMail.com
- Moderator: Kerry Flynn, Media Reporter, Axios
*RSVP required. Please bring a valid ID for security. You will be asked to verify your information to enter the event at check-in.*
Source: https://www.meetup.com/womeninmedia/events/299339118/
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NEW YORK MANHATTAN BUSINESS CLUB USA
